Portfolio · 2026

The Making OfRetainly

Seven chapters. Every number real.
Retainly Amman · Jordan 2021 — Today · Seven Chapters
Amman · Jordan
Est. Idea → Prompt → Business
Portfolio · 2026

Retainly

Product Studio · Strategy, Design & AI Engineering

Taking on new clients
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Retainly
•••• 0117
Retainly · Member
RetainlyLive · retainly.dev

Retainly

Step inside

An AI operating system that runs customer loyalty so owners don't have to. It turns a QR scan into a wallet card, then wins customers back before they're gone.

Boatify
Luxury yacht
BMarketplace · Global

Boatify

Step inside

A global boat and yacht marketplace for people who don't rent, they arrive. Compare captains and book anything from a catamaran to a speed yacht in under a minute.

Rider Hub
Rider Hub
Rider Hub
Rider HubLive · rider rewards portal

Rider Hub

Step inside

A rewards portal for the people who actually move the country. Full Arabic RTL, driver-ID login, and 100+ partner venues giving delivery riders real discounts across Jordan.

Keavio
Keavio AI agent
KAI Agent · Careers

Keavio

Step inside

An AI career agent that works the job hunt for you. It scores your CV against any role, finds matching jobs, runs realistic interviews and tells you exactly what to fix — every morning.

Raha
Hospitality staff
RahaLive · raha.retainly.dev

Raha

Step inside

Hospitality staffing without the agency phone call. Browse vetted waiters, baristas and event staff, see real rates and reviews, and book the exact person you want in minutes.

Dawwar
dawwar
Dawwar
DPrototype · Amman

Dawwar

Step inside

Your city, collected. A city discovery and loyalty companion for Amman, co-branded with Mastercard. Every purchase at a partner place lands a stamp automatically, with nothing to scan and nothing to remember.

Enza
enzaliving.com
Enza Living
ELive · enzaliving.com

Enza Living

Step inside

A curated home marketplace — lighting, furniture, wallpaper and outdoor pieces from real suppliers, exclusive discounts calculated at checkout, and an AI room designer built in.

Mshrb
mshrb
Mshrb
MBrand Site · Jordan

Mshrb

Step inside

Feel-good hydration, made in Jordan. A scroll-driven brand site for a better-for-you drinks label — shop, story, ingredients and the pack, told with play instead of jargon.

Ahweh
seriesahweh.com
Series A-hweh
ALive · seriesahweh.com

Series A‑hweh

Step inside

The most important conversations have always happened over coffee. A private, invite-only platform for Jordan's builders and backers — founders, funders and a podcast, in an editorial identity.

Raze
raze.global
Raze Global
RLive · raze.global

Raze Global

Step inside

Finance × venture × AI. Raze helps founders and funds sharpen their financial models, raise capital with confidence and automate business workflows — all under one roof.

Data Room
Silicon Badia · BFF
Silicon Badia data room
SLive · Investor Data Room

Data Room

Step inside

A gated investor data room built for Silicon Badia — work-email registration, verification codes and a clean reading experience for the numbers that actually matter.

The AI side

Twenty-three products shipped. Here is what the AI actually does inside them.

AI that retains

Notices Who Is
Slipping Away

Retainly watches customer behaviour for the moment someone starts drifting, then drafts the win-back campaign automatically. Segmentation, birthday and personalised reward automation, and delivery across email, SMS and push — the owner approves rather than authors.

Retainly · retainly.dev
AI that designs

Generates Inside
The Brand Rules

Talabat Design Genie is an AI design generator with brand control: upload the brand guidelines and it enforces them automatically, so a marketing team can produce on-brand assets without a designer in the loop for every request.

Talabat Design Genie
AI that listens

Turns Feedback
Into A Signal

Rider Pulse is a sentiment tracker giving real-time insight into rider feedback and satisfaction — turning thousands of scattered comments into something a manager can act on this week rather than next quarter.

Rider Pulse · Talabat
AI that answers

Runs The Front
Desk At 3am

Nurox is business automation for e-commerce: answer every call, message and visitor around the clock with zero downtime. Built for the operators who lose revenue in the hours nobody is staffing.

Nurox
AI that coaches

Works The Job
Hunt For You

Keavio scores your CV against any role, finds the jobs that match, runs realistic AI interviews and tells you exactly what to fix — every morning. A months-long search becomes a daily loop with one clear next action.

Keavio
AI on this page

The Assistant
In The Corner

The Ask Retainly button is not a widget we installed. It is a retrieval assistant built for this site, running entirely in your browser with no API and no data leaving the page — and it will tell you when it does not know something.

Built for this portfolio
01 · IdeaA real problem, usually one we or a client hit while running the business.
02 · OrchestrationNo single model is good at everything, so we stop asking one to be. One plans, another builds, a third tears it apart, and the work passes between them until it survives its own critique. The skill isn’t the prompt — it’s knowing which model to trust with which part.
03 · PrototypeA working thing the client can click within days, not a deck describing one.
04 · ProductionDeployed to a real domain. Retainly, Rider Hub, Raha, Enza Living, Series A-hweh and Raze all run live today.
Shipped products
RetainlyRetainly Enza LivingEnza Living MshrbMshrb Series A-hwehSeries A-hweh Raze GlobalRaze Global Silicon Badia data roomSB Data Room Rider HubRider Hub RahaRaha
Boatify RentalsBoatify Rentals
NuroxNurox
Talabat Design GenieDesign Genie
Rider PulseRider Pulse
Focus GroupFocus Group
MedProMedPro
IB ConnectIB Connect
QuizGoQuizGo
AghaniAghani
KeavioKeavio
Track record

The team behind Retainly has spent six years building brands, communities and businesses across Jordan, Qatar and the UAE.

May 2025 — Present

Marketing Manager

Talabat · Jordan

Built and led a rider engagement and marketing function from the ground up — team structures, engagement frameworks and the digital platforms to run them — supporting 10,000+ frontline delivery workers. Scaled monthly digital reach from low thousands to over 2 million through data-driven content, A/B testing and performance optimisation, and designed KPI-linked incentive and recognition programmes for a large distributed workforce.

2M+Monthly reach
May 2022 — Jan 2025

Founder

Boatify Rentals LLC · Jordan & UAE

Managed all business operations and P&L for a boat rental marketplace, onboarding 150+ boats and overseeing 1,500+ clients. Developed the strategic plans, secured supplier and partner contracts, expanded into new markets across Jordan and the UAE, and led the team launching new services including boat experience packages and corporate rentals — on schedule and within budget.

1,500+Clients served
Apr 2023 — May 2024

Marketing Manager

Mannai Trading Co. WLL · Qatar

Led the go-to-market launch of BYD and JAC Motors in Qatar — integrated campaigns, launch events and dealer enablement that increased brand recognition and drove measurable market share gains. Led cross-functional teams through major launches, managing timelines, budgets and agency relationships, and reported campaign performance against KPIs, iterating to stay within budget and exceed targets.

2Brands launched
Jan 2021 — Apr 2023

Marketing Manager

Central Trade & Auto Co. · Jordan

Built Desert Fox Racing into the No. 1 esports brand in the Middle East, hosting TGR Esports MENA for four consecutive years and growing a loyal fan base of 500,000+. Directed the Toyota GR86 launch in Jordan, engaging 40,000+ participants across online and offline channels and setting a regional event benchmark. Increased organic traffic and brand visibility 3x through data-driven SEO, content and paid search.

500K+Community grown
Retainly · Founded in Amman · Two founders — strategy, design and engineering in the same room
Stack · React · TypeScript · Supabase · AI orchestration · Arabic RTL by default
How we lead

We build systems, not just deliverables. The work outlasts us because the structure does.

0 1

Build The Function

At Talabat we didn't inherit a team, we designed one — the structures, the engagement frameworks and the platforms to run them, for a workforce of 10,000+. Building the system matters more than running any single campaign through it.

0 2

Lead Across,
Not Just Down

The BYD and JAC launches in Qatar ran through cross-functional teams, external agencies and dealer networks. Most of the job was alignment: timelines, budgets and relationships held together well enough that everyone shipped on the same day.

0 3

Tie The Work
To The Number

We design programmes that are KPI-linked, and we report performance against targets rather than activity. A client that can see the number the work moves makes better decisions without being asked.

0 4

Own The P&L

Running Boatify meant the whole thing — operations, supplier contracts, market expansion and the P&L, plus a team launching new service lines on schedule and within budget. It taught us what a business decision actually costs.

How we work

Six years leading growth across MENA. And a habit of building the product ourselves.

0 1

Leading With AI,
Not Around It

We bring AI into how a team already works rather than running it as a side experiment: where it genuinely speeds people up, where a human still has to sign off, and how quality holds steady as volume grows.

Prompt ArchitectureAgentic WorkflowsTeam Enablement
0 2

Strategy That
Ships

Eight products are live on real domains with real users. We build the first working version ourselves so stakeholders, designers and engineers are debating something they can click, not a slide. It makes every conversation after that faster.

React · TypeScriptSupabaseShipping
0 3

Product Sense
Before Pixels

Every build starts with the business problem, not the screen. Retention math, unit economics, who pays and why. The design follows the strategy — and the client knows the reasoning behind it, so they can carry it without us in the room.

StrategyUX ResearchPositioning
0 4

Range,
Tested In Public

Twenty-three products across loyalty, staffing, commerce, hospitality, F&B, venture and careers. Not to look prolific — building in a category is the quickest way we know to understand it well enough to lead work in it.

23 Products8 CategoriesHands-On
0 5

Bilingual
By Default

Full Arabic RTL and English in the same product, built for MENA from the inside. Not a translation layer bolted on at the end. It matters most for the audiences everyone else treats as an afterthought, like frontline riders.

Arabic RTLMENA MarketLocalization
0 6

Momentum,
Not Just Speed

The value isn't in working fast on our own. It's in shortening the distance between an idea and something the client can actually test, so we find the one worth funding earlier and spend the budget there.

Rapid PrototypingValidationIteration
0Products Shipped
0Live Products
0Languages Native
0Years Leading Growth
In the beginning there was an idea. That idea became a prompt. And that prompt is now a business.